Finished Advert.

This is our finished advert for the release of this debut album by Tom & The Tea Pots.

The same text has been used for all the writing, but different sized font has been used to draw attention. The album name is bigger than the artists name, so that people instantly look at the album name, however, the artist name is also quite large as because it is the bands first album, they need to become well known. The '&' symbol has been used in both the artist name and the album name, this links together and creates a familiarity between the two titles. The advert has used the main cover of the Digipak, this allows the audience to know what to look for when going to purchase the album. The band logo is also shown, this shows the Brand and allows the audience to familiarise themselves with the Brand logo. The main point of an advert is to get the audience interested, to let them know who the album is by, what it is called and when it will be released. As it is a debut album, the band name must stand out so they become well known. Advertising a Digipak and its release date it simple, as long as you make that information stand out, for example, this advert has the same text throughout, but in different sized font to draw attention and add depth, we wanted to use white or black text instead of red or blue, as black and white text stand out and add contrast. However we wanted to add the red and blue in somewhere else so that it matched our theme, so we decided to put a faded black background and add the white text because it contrasts better and stands out well. 

The red stripe also offsets the red of the band logo, which some how makes the band logo fit within the advert, the logo is only small, but its shouldn't really be big as it would over take the image, and we want the image to be the main focus. The blur at the top adds to the advert and balances it out, dragging your eye line over the entire advert. This means that there is a bit more depth to the advert as there isn't just a flat banner going across the image, it offsets it and makes it more eye catching. The album name also links to the story within the music video, as the girl is cold towards the boy at the beginning, she doesn't want to know him and then she starts warming to him and she starts to notice him and starts to actually like him, their relationship develops over time.

The colours within the advert fit in with our 'British' and 'Vintage' colour scheme, the image has had the contrast altered, but there are still splashes of colour shown, Red, Green and Blue, which are colours mainly associated with Britain. The blue and red within the advert also represent the terms 'Hot' and 'Cold', as heat is generally represented with the colour red and cold is generally represented by the colour blue. This is an example of semiotics.

"Semiotics, also called semiotic studies or semiology, is the study of cultural sign processes (semiosis), analogy, metaphor, signification and communication, signs and symbols. Semiotics is closely related to the field of linguistics, which in its part, studies the structure and meaning of language more specifically. Semiotics is usually divided into three branches, which include:

Semantics: Relation between signs and the things to which they refer; their denotata.

Syntactics: Relations among signs in formal structures.
Pragmatics: Relation between signs and the effects they have on the people who use them."

Roland Barthes' theory of semiotics, is that 'every sign comes from a signifier and a signified'. He also stated that every sign has a meaning - that there are no empty signs. This theory simples straightforward, but as a matter of fact, each sign has a interpretation that is individual to the person interpreting the sign. Their reception of the sign is influenced by their personal experiences and background.

"It is important to note that although Roland Barthes' theory has many supporters, Barthes later discounted his very own theory. After development and publication, Barthes came back and said that he did not think his theory was entirely correct. His reasoning- every sign does not have meaning and connotation precedes denotation- his two major premises."