Planning Our Advert.

This is the first draft of our advert. Whilst drawing up this initial idea, we were fully aware of the location we were planning on having as the image in the background, this made it easier to visualise what the completed advert would look like. Our research has told us that having a large bold title and band name is a key element to creating an advert that would stand out and get the audiences attention. From my research I learnt how to create depth of focus by having the camera follow the lines on the road, going into the distance, the trees and pavement. This also makes good composition.

This draft was made with a focus on the composition. We aim for depth to be added by using a cobbled street in the background with a young man (representing Tom) walking on the right. The title and text will be displayed above this, using bold colours as planned which stand out from the background.

This is our thrid draft of our advert, it has been created to test colours, and how they contrast within the page. It also shows us different layouts and allows us to experiment with this. The blue and red of the text is bold and is able to cope with the busy background. The red is linked from the band logo and keeps the same colour scheme within our work.This warm colour also links with the colours of the leaves which show the time of year. This is further developed as in the video is set in winter, showing the progress of the band.

Finished Digipak.

This is our Final Draft of our Digipak.

We have edited all of our images so that they blend well with each other, they all have been drained of colour, changed to grey scale and 4 out of 6 have had a splash of colour added to make the images stand out. We chose not to add colour to the two middle images as the back cover needs to allow the text to stand out, and the middle panel needs to allow the CD to stand out.

The artist name and album title fit in with our overall colour scheme and the text is all similar so it links.

The Digipak also links well as the photographs used within it are all of Tynemouth, where some of our music video will be shot.

Our Logo.

This is our logo for our brand.

We decided to call out band 'Tom & The Tea Pots' as we thought it was original, quirky and fun, because of this we feel as it will attract peoples attention and add a sense of fun to the music industry. Tom is the lead singer in our band and the 'Tea Pots' represent the other people in the band and also the people in the music video, quite like 'Florence and The Machine'.

We chose to illiterate the words so they were catchy and read well when saying the brand name aloud, it also makes the name unforgettable, as it is fun and catchy.

As 'Tea' is generally associated with Britain we thought it would fit well with our English-Indie theme that we are trying to represent.

This is our Record Label logo. We decided that our Digipak need a record label that the artist had been signed by, as professional Digipak's do, so we came up with a quirky name and designed a logo that fitted with our genre of music. It is very simple yet very effective, and I think it works very well.

Planning Our Music Video.

Timings for our music video and initial ideas:

This is a copy of our initial ideas for our music video, we had a brainstorm as a group and came up with places we wanted to film and different scenes we wanted to use. We also listened to our track and divided up the time so we knew what to shoot and how long it had to be. Our track is 2.14 minutes long, so we need footage that lasts that long.

Characters in music video:

Main Boy - Martin Glen

Main Girl (Girl 3 in Script) - Katie Gourley

Girl 1 in Script -  Sarah Rowan

Girl 2 in Script - myself

These are our characters for our music video, as the video is a story about a boy who likes a girl, and he follers her until she likes him too, we decided to get Katie and Martin to be our two main leads, as they are already a couple, we felt that this would make them more relaxed when acting and that it would look better on screen.

We also decided that Sarah and I should have the two mini roles of the other two girls, as this meant less hassle when trying to organise when to film.

Our Storyboard:

This is our storyboard.

We plan to film in Tynemouth and Monkseaton, both of which are small villages by the coast, they both have an old fashioned feel which fits in with our theme and genre of our music video.

We plan to shoot shots in green, leafy areas to promote a healthy, greener way of life, setting a more positive setting for our audience.

This storyboard shows a thumbnail sketch of way happens in each shot/scene. The video starts off with a fire, it then cuts to our male lead burning 2 photographs of 2 different girls, and keeping the third photograph. The video then shows the 3 girls from the photographs at different stages of getting ready in the morning. The video then changes from indoors to outdoors, as the boy sits on a bench, in Victoria Park, as the girl from the photograph he kept walks past him. In the next scene, the girl is sitting at Collingwood Monuent in Tynemouth, reading a book, the boy lead then walks up to her with the same book, she then smiles and walks away. The next scene is of the girl walking around a supermarket, as she turns to pick something up, the boy appears in her trolley, this is to add a sense of humour to our video. In the next scene, the boy is following the girl, without her noticing. After this, the scene shows the girl unclipping washing off the washing line, as she takes down a bed sheet, the boy is standing behind the sheet, the girl smiles at him then walks back into the house. In the next scene the girl is walking her dog and the boy is walking behind her. After this, it cuts to a day in the future, as the girl is standing at the metro she notices the boy on the opposite platform, as the metro goes past she stands, but when the metro disappears, he has gone, this shows the girl is starting to think about the boy, as she's starting to like him. The next scene is of the 3 girls as the each separately walk down the stairs at King Edward's beach. The scene then cuts to the girls sitting round a fire having fun, before the girl from the photograph notices the boy is there as he walks over, the girl then walks over to him and they kiss. The video ends with chinese lanterns going off into the sky.

Advert Reviews.

This is an advert for The Used.
The size of the text for the Band Name is large and capitalised, this attracts the viewers attention and draws their eyes in. The next line down bears the Album Title, the album is called ARTWORK, again, the text is capitalised, which makes it easy to read and stands out, and it fits the same style as the Band Name. The Band Name and the Album Title are both in black, where as the release date is red, the text is on a white background which allows the text to contrast against it. The more important pieces of information are at the top of the advert, and the less important text is smaller and nearer the bottom, drawing your attention to the top of the advert.
On the front cover, the background of the image is black which frames the image in the foreground, marking its importance. The cover is surrounded in a ink like substance which creates a gruesome effect and links the image with the Album Name. The image in the foreground is of someone tattooing themselves with the word 'work', the needle says the word 'Art' spelling out the album name. The image in the foreground fits with the Album Name as tattoos can be classed as 'Art Work'.

This is an advert for Paramore.
The text is all in lower case, which gives the advert a child-like appearance, which ties in with the two porcelain objects in the image. The text is a light colour, grey/white which contrasts against the dark background making it stand out and easy to read. The Single Name font is different to the Band name font, this individualises the band from their new album. The Band Name is always the same font on their album covers and posters, creating a brand logo/name. The text towards the bottom of the page is more subtle due to its size, yet remains the same colour the Band Name, which allows the theme to remain the same.
The image in the foreground is of two porcelain dolls, both of which look like girls and are slightly angel-like. The whiteness of the image suggests purity, which relates to the Single Name as ignorance stands for - unintelligence, inexperience, both characteristics would be found in young girls or angels.

This is an advert for The Stone Roses.
This is a very simple yet effective advert, as it is white text on a black background, creating contrast and making it eye catching. The Band Name is exremeley larger than the rest of the text, catching your eye and making it noticible for the bands fan base. The text below, bearing the Single Name is not as bold as makes the page look more busy and full. The word 'black' is bigger than the rest of the text on that line, it makes it stand out more and draw your eye in. It is also ironic as the word black is white and on a black background. The text is capitalised, which makes it easy to read and stands out.

A Change Of Direction....

We have encountered a few problems when trying to make our website, we do not a have a suitable program to create it in.
We have decided as a group to make a magazine advertisement for the digipak.


Our Advert will be an advert for our Digipak, stating its release date and advertising the band.

Permission & Music Video Lyrics.

We have chose to use a song by Air Traffic, called Charlotte.
"Charlotte" is a song by Bournemouth-based band Air Traffic taken from their debut album, Fractured Life, released in July 2007. "Charlotte" was re-released on March 26, 2007, becoming the band's first proper single.

Song Lyrics:

Don't cry
Just let it pass you by
I'll be by your side
Each and everyday

Let go
You gotta lose control
Teach you how to roll
Never be the same

oooh oooh oooh
oooh oooh oooh

Cause I'm wasted
I'm face down on the floor
Can't take anymore
I gave it all away
Lately I can't find the eyes
Help me realise
That I'm in love
I'm in love, I'm in love

Losing, I'm losing all my fame
And I can't stand the days
That I'm alone
Tell me do you feel the same
And are you glad I came
And can I walk you home?

oooh oooh oooh
oooh oooh oooh

Cause I'm wasted
I'm face down on the floor
Can't take anymore
I gave it all away
Lately I can't find the eyes
Help me realise
That I'm in love
I'm in love, I'm in love

Your face, my place
Your face, my place
Your face, my place at night

Lyric Analysis:

The song is about love, to put it bluntly. The song is sung by a male singer, he is finding 'love' hard to cope with and turns to alcohol. However, we feel that alcohol is a bad representation, and when we come to making our video we will change our story.
This song is going to feature on our Digipak titled 'Hot & Cold', this song, which is about love, fits well with this album title, as the track is named 'Charlotte' which is a girl's name, and she could be hot, in the sense of good looking, or hot towards the male singing about her. On the other hand she could also be cold towards him, which is a polar opposite.
The ideas we have for the music video will fit well with these song lyrics as we want the video to start off with a boy throwing a photograph of a girl into the fire, this shows heat.
Originally, when we were planning our music video, we did not plan for snow, but, as we live in Britain, and the weather is temperamental at the best of times, it did snow and some scenes we filmed show this, this snow within the video, shows cold and therefore links to the album title.


As this is an existing song, we have to ask permission to use it so we don't breach any copyright issues. I asked permission on 2 different websites, so I had more chance of getting a reply.
Unfortunately, we are still awaiting a reply, so we have chose to use the song anyway, as we have requested permission and hope to receive it soon.